Include important keywords related to the content on the page.The content of the description tag should contain an abstract of what information is contained on an individual web page. Include key words and phrases that visitors would use when searching for information contained within the web page.Clearly summarize the content or benefit of the web page.Well-written titles can generate more visits to a web page and improve search engine visibility. Sample search engine result screens with title and description text
9.2.9 Additional Twitter Card Informationįor complete details on the seven Twitter Card types that can be attached to tweets, visit /docs/cards.įigure 9-3.
#Sketcher shoes go walk full#
For full details, visit /en/docs/tutorials/measure-tweet-performance. Measure the performance and results of each Twitter Card. To test a Twitter Card, visit /docs/cards/validation/validator. Include a URL for a unique image representing the content of the page that uses a square aspect ratio of 120 pixels x 120 pixels minimum and is less than 1MB in size.ĭo not use a generic graphic or image used as the Twitter image for other pages in your website. Use 200 or fewer characters.ĭo not reuse the title or use this field to describe the general services provided by the website. Set to a value of “summary.” 9.2.2 Twitter: Titleīe concise.
Simply add a few lines of HTML to web pages and users who tweet links to content will have a "card" added to their tweet that is visible to all of their followers.įigure 9-2. 9.1.6 Additional InformationĪ Twitter Card makes it possible to attach media experiences to tweets that link to content. The URL serves as the permanent link to the content (i.e., link directly to a story, not a home page featuring a link to the story). Include the URL of the web page being linked. Include a URL for the graphic to be used when displaying a thumbnail preview along with a link to the web page via social media. For example, is used when linking to a website. Specify the kind of object/content being linked. Include a one to two sentence summary describing the contents of your web page. Include the text that should appear by default when a link to a web page is shared via social media. Sample of Open Graph link shared on Facebook Open Graph is a standard commonly used by Facebook.įigure 9-1. Place Open Graph and meta tags between HTML tags.Include Twitter Card meta tags on featured/important MSU articles, media releases, multimedia elements, and information pages.Include the Open Graph and meta tags on every institutional web page.Links to institutional web pages encountered via social media and search are easier for potential visitors to understand and evaluate when well-written Open Graph, Twitter Card, and meta tags have been included. Social media networks and search engines use a web page’s Open Graph, Twitter Card, and meta tags when displaying summaries of and links to individual web pages.
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